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Who gets polled, and why?

Toronto is a pretty big city, around 2.8 million people.  Election polls sample a very small percentage of that – perhaps a couple thousand. How is it that for the upcoming Toronto municipal election I’ve been polled 5 times – and I’m pretty sure 3 of those polls were for the same outfit. What is it about my opinion that is so special the pollsters feel compelled to come back to me over and over and over?

It’s hard to believe the sample for each poll is randomly selected. So, who gets polled and why?


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